As the January transfer window drew to a close, we reminded Premier League fans that Panini Swaps Never Stop!

To mark the end of the transfer window, we gave away free Panini Premier League Stickers and albums at Luton, Spurs, Villa, Forest, Fulham, Wolves and Palace.

Our team worked hard to design and deliver the activation in just one week. Creating social and OOH motion assets, as well as working directly with the clubs to maximise the onsite activation. We even sourced promotional staff and designed them custom t-shirts.

Swaps Never Stop, but we wouldn’t swap our first project of 2024 with Panini for anything else.