Creative solution: Planning and executing a shoot of this scale meant the job began months in advance.

Firstly we meticulously prepared the location, including bringing in a specialist greenskeeper weeks ahead of shoot day to keep the course immaculate.

This couldn’t just be another hole in one video. We also needed to carefully consider the entertainment aspect - how we would make it as watchable as possible, turning it into both a broadcast piece for Sky Sports as well as a YouTube video for adidas’ global channel. 

To ensure adidas stayed highly visible throughout we also created bespoke branding all installed on the morning of the shoot.

When the time came to start filming, we co-ordinated a seven-camera setup to capture every angle, working closely with adidas and Gareth’s team to ensure Gareth enjoyed every moment of his four hour challenge. 

After undertaking a sizeable edit to deliver the final film, we also provided social clips and teasers to reach the widest audience. 

The result was an activation that outperformed every metric set out at the start of the project and planning is now underway for Gareth’s next big challenge