Gareth Bale’s Challenge

adidas Golf - Ambassador Activation

In late 2024, we partnered with adidas Golf for a unique project in Wales: capturing football legend Gareth Bale's quest for an ace on his custom-built course.

To execute this, we spent meticulously prepared the course in the weeks prior to the challenge, bringing in a specialist greenskeeper to ensure an immaculate filming location. On the day, we deployed a seven-camera setup to capture every angle. We heightened the visual drama with elevated on-course branding and theatrical elements like CO2 cannons, creating an unforgettable spectacle.

Services

Creative Direction | Concept Development | Design | Photography and Video | Full Production