Creative solution: The first step was to come up with the perfect creative concept for the partnership launch, and so, Open Mic Night was born.

Next was to source a venue to host an event packed with entertainment and experiences for the VIP guests. Within the venue we created a main stage and backstage experience complete with custom flight cases full of free merch, all wrapped in a unique event identity. As well as adding an all-vinyl DJ set to the itinerary, we brought in comedian Tom Davis to be our MC for the night. We took over the entire front of the venue to create an eye-catching brand moment that doubled up as a photo opportunity before our guests stepped inside. We even gave away free pizza in custom boxes for guests to take home. Everything we did was designed for maximum amplification through photography and content. The result was an event that was the talk of the Troon and beyond.