Creative solution: A campaign with personality and style at its heart. 

Over four days, we shot 16 members of the Sky Sports Golf team in the latest adidas golf collection, at Sky’s studios in London. As well as individual talent portraits, we delivered an impactful hero comp image that was planned and executed to look seamless (no easy feat with 16 people and a golf buggy!)

Ensuring the Sky talent were relaxed and having fun throughout was central to getting their personalities to shine through on camera. We captured the entire project in a BTS launch video that showed the fun and energy we felt during the shoots, showcasing the way that both brands showed up within this partnership. 

The campaign is spoken about as a real standout in golf, setting the trend for others to follow. A great result all round for the PR and creative teams at Sky Sports and adidas.