Flying Sky High
TAG Heuer - PR Stunt
TAG Heuer’s partnership with the incredible Sky Brown saw her putting her skills to the test on a floating half-pipe in the River Thames for an epic PR stunt. And we were right in the heart of the action.
Creative solution: To help land the story of the campaign for the brand, our original scope was to capture, edit and deliver an all-access behind the scenes film. But our role on the job developed quickly, and we flexed fast to go above and beyond to keep the project moving forward, and elevate elements of the production.
As well as the BTS film, we planned, shot and delivered PR hero photography for the world’s luxury media and additional talent photography.We also looked after the styling and hair and make up for Sky Brown, working with Sky’s team and TAG Heuer to plan and source the perfect outfits for stunt and subsequent media appearances.Finally, we took on the redesign of the branding wrap for the skate ramp, bringing TAG Heuer into the skateboarding world in a way that delivered for the stunt and the brand. We loved wearing many hats on the way to this becoming an award-winning campaign.
Services
Concept Development | Video and Photography | Design | Styling | Full Production