Creative solution: Our vision was to light up London with the simple message We Are Back. To do this, we delivered an unmissable immersive mural on Europe’s largest mural site and eye-catching projections, as well as a campaign film and photography featuring Brand Ambassador Naomi Schiff. The message was simple, the execution elevated.

Overseeing executions as complex as these meant we needed to be tuned in to every little detail at every step. Weeks of planning and work went into creating and delivering the activation and managing partners to ensure every element was delivered to the very highest standard. The mural projection drew a big crowd on the streets of London and the hero video reached over two million views in less than 24 hours, the perfect start to the return of this iconic partnership.