We Are Back!

TAG Heuer - Partnership Activation

TAG Heuer's return as the Official Timekeeper of Formula 1® called for an activation as bold as the sport itself. So we delivered a campaign that lit up London's skyline and brought the energy of F1®.

All fronted by F1® analyst Naomi Schiff, we brought Europe’s largest mural being to life through projection mapping, saw tactical projections across the city and sharp out-of-home placements. This was a full-throttle campaign designed to turn heads and a standout moment for the return of a legendary partnership. A bold reintroduction that fans, followers and the city couldn’t miss.

Services

Creative Direction | Concept Development | Video and Photography | Styling | Full Production