Creative solution: Moving to TNT Sports is a big part of the FA Cup’s story, so we found a way to be both nostalgic whilst staying true to TNT’s contemporary style: A campaign that’s reminiscent of the competition’s iconic moments, and able to showcase the many more to come as they happen.

A concept designed to be full of story-telling and discovery, it gives us the opportunity to hero players, moments and stories. Plus, its flexibility to evolve and develop round by round allows us to bring the richness of the competition to life. We delivered the campaign across a range of print and digital assets, ranging from static billboards to national newspaper takeovers, digital and social media advertising.