Creative solution: We took the shoe on the road and turned golf ranges into free parties.

We popped up at driving ranges across London, Bristol, the Midlands and Merseyside, opening the doors to free golf for anyone who fancied it.
No membership, no green fees. Just a range full of people hitting balls, eating pizza and enjoying the chaos. Tens of thousands of free golf balls were hit across the week, with hundreds of golfers coming through the doors at each stop, from complete beginners to regulars who'd never normally get a free hit. Giveaways, a live DJ and a lot of pizza kept things going all day and well into the night.

The result: The tour got CODECHAOS in front of golfers in a setting built around fun rather than a hard sell, and gave adidas a launch that looked and felt different to anything else in the golf space.