Creative solution: MONO. An event built across three floors of a 19th century Chalet on the banks of the Thames. Rooted in Japanese minimalism and the workwear that inspired the collection, we split each floor around one sense: sight, sound, taste.

The basement held the full FW26 collection alongside a library of adidas archive books and Japanese magazines.
The ground floor became the Originals 'Kissa', a Japanese-inspired listening bar.
The top floor was an open kitchen serving bao buns and hand-rolled sushi, with Originals chopsticks and handmade cups.

As ever, this was an event where the details shaped the experience at every stage. The highlight of which was commissioning an original track "Mono", inspired by ambient electronica and Japanese folk, pressed onto 100 vinyls for guests to take home at the end of the night.

These events are special because not only do they give a new collection a moment in the spotlight, they bring together a crowd of hugely influential attendees that live the brand for the evening, and that stays with them far beyond one night.

Ten years in to our relationship with adidas, this is the best work we've done together.