Creative solution: A season-long film series putting the fans at the heart of the game delving into everything that makes football fan culture so gripping.

Speaking to fans at all 20 clubs, we helped them share their stories and perspectives in an authentic and original way. The result was a showcase of everything that’s great, important and deeply personal about football fan culture. The series has been broadcast on TNT Sports and shared widely across social media, but above all else, loved by fans.